https://www.ally-tom.com/gallery daily 0.75 2017-04-17 https://images.squarespace-cdn.com/content/v1/57c71bf09de4bb8daeadcbb3/1483643598377-UKVPZZ6SXG514X22S4HB/Florist0239.jpg Gallery https://www.ally-tom.com/work daily 0.75 2021-10-16 https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508968153900-EJQX31PZ53MWBYS9AROI/giphy+%282%29.gif Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1512671407837-U27GP5GF4CHJ49KMWBJ6/IMG_3535.jpg Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1513575606185-VCVHW2OSICSF87OTV0EA/Desktop.png Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1513798079538-FLJDLUGLE0X8UQFHRLQK/Desktop+HD.jpg Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1513056745442-JET8TXMF2RXOQCQINQT2/Desktop.png Work - SEATTLE PUBLIC UTILITIES Seattle Public Utilities (SPU) provides water to over 1.4 million residents in the Seattle area, but customers are not conserving their water use enough to satisfy city planners in an environment of rapid population growth. My team created an app that integrated new technology to track water usage in real-time and inspire users to conserve. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508883176924-YLCJLNYQY2TSNDTP6FB1/Water+Drop.jpg Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508883191091-6JB3B3VMWE9ADNM624LM/User+Problem.jpg Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508734061229-US1XQPVM5NWI0DKWEF6B/giphy.gif Work A Mobile App that allows users to track & understand their water usage and inspire them to reduce. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508950059128-PTSGV44QZXTKG98LJKC5/Empathy+Map.png Work We created an Empathy Map to synthesize data from User Interviews and Surveys. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508884091372-ZEFSSJ9LTET7AL2BJ7AN/Persona.png Work User Persona & Scenario https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508883614029-32UQSX3GRQ4KO0B7IU4S/Solution+Statement.png Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508888240792-I1L8YGREUYTQ1J669G9H/App+Goals.png Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508734501558-YRSWVB6YCV1RSPD4D35B/puddle+view.png Work - 12 Hour "Puddle" Clock We developed the “puddle” 12-hour view to help associate individual acts with time as well as provide clearer measurements. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508737589513-XI0LS1Q9Y4S8Q3HLJG3Y/month+view.png Work - Week & Year Bar Graph For the week and full year views, we stayed with the bar graph as it was the simplest way to display large quantities. We added markers within the graphs to indicate the community average water use and the suggested level of use to provide context for the individual household compared to their environment. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508878337660-UE1QVPDTXIBL97EJK1IZ/image-asset.png Work - Full Month Calendar For the month view, we visualized the data in a calendar style where the circle size and intensity of color differs based on the day’s use to better help determine the heaviest days. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508738189884-O4CK0TI05AEKOE5W3ZYL/image-asset.png Work - Learn SPU had a lot of valuable resources and relevant media that was not getting accessed by their customer. The Learn section was created to help educate and inform the user of community news, tips, and rebate offers. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508738568867-CXA9WVWGI5ZXMEYOST6N/my+account.png Work - Act Aside from the personal information about our user, the Account section also holds a checklist of actionable items that the user can do to reduce water use in "My Milestones". It also holds contact information for SPU for emergencies. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1510644941412-456XQL7CRX0UWEBOBSA7/IMG_3767.jpg Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1509134468727-VI7WTR8CT1ACZ0NYWJ77/giphy+%282%29.gif Work - Costume Closet Helping Parents find Great Costumes for Great Kids. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1509064784272-C3G1IS2BCOEXHW5UZURA/Persona+Headshot.png Work Persona created from User Interviews & Survey Data https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1508976370003-AXLOQ2Y4H3ZEKYUI0HNG/Journey+Map.001.jpeg Work Jane's Scenario & Journey Map https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1509058665083-PH43JY8XEVKA5E6JGZ00/Desktop.png Work Surveys and interviews that I conducted with parents revealed mixed feelings about to the costume hunting experience. The overarching goal is for their child to have a great time on Halloween but a lot of things go into how a child gets a costume that the child may not be aware of. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1509058671911-G38DV3FA73FWPVAPP33W/Desktop+Copy.png Work Kids have the same goal of having a great time but their expectations can be vastly different from what their parents expect. For kids, having a great costume is what makes Halloween fun. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1509062015782-T48NA75LZWYH22WDZPQ0/Empathy+Map.png Work Empathy Map https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1509127866780-MWRP84URGK1WIH9PVOUI/Competitive+Analysis.png Work Competitive Analysis https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1510645416702-876G2T750ZNV9P9MVR7F/Comparative+Analysis.png Work Comparative Analysis https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1509127571002-DS3NGXCHVYNZY47SV3M6/Spirit.jpg Work Spirit Halloween Store https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1509132965018-GP65RKMKBUDDW5QL23NC/User+Flow.png Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1509133885513-ITX30WTCD529HHPZ86CV/item+page.001.jpeg Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1509134076536-Q9IBB3A9YSHA6QTLGKOQ/filtering.001.jpeg Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1511898717910-O79B60HLQUVZXGCQ484O/marlow+hero.jpg Work - Marlow Redesign the homepage and onboarding process for Marlow, a digital career coaching platform helping unengaged and unhappy millennial office workers design their careers. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1512546690408-ETFPSPV10ZXCIG6HPL2V/image-asset.png Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1512175426354-OI5MSD9MPIUNAATNWSTH/goals.png Work - Users are pursuing career coaching to achieve personal fulfillment in their careers https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1511999708967-S61ICIF5NDGMAQQZB8L4/Interviews.png Work - Different personas felt the same pain points Survey data from 40+ Marlow Beta users and interviews with 6 users, at different stages of their career and with different goals, revealed similarities in how they were experiencing Marlow. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1512546324132-21L6ECC2F0KN82NY2OSX/interview+synthesis.png Work - They weren't fully sure what Marlow had to offer and no clear expectations of their time commitment Which would lead to feelings of guilt for not committing enough time to utilize the full capabilities of Marlow. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1512586927176-XBEQULZZRJ75ZOHJS9QU/image-asset.png Work - Design a homepage and onboarding experience that will set up expectations of the Marlow coaching experience. https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1512594545727-WEZVNJBMKLQDCMG4I5US/Desktop+HD+Copy.png Work https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/1512602039292-KKTP1IH2XS2V4W5KCU19/homepage+wireframe.jpg Work https://www.ally-tom.com/blog daily 0.75 2018-01-15 https://www.ally-tom.com/work-1 daily 0.75 2025-09-18 https://www.ally-tom.com/home daily 1.0 2026-08-04 https://images.squarespace-cdn.com/content/v1/59ea6ecda8b2b0e99cffe5bf/2521cc75-ca95-4976-86ad-b30ee56debed/IMG_4542.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference.